- HES, 3rd year, HEAD Genève
Redesign of the 20 Minutes newspaper. The visual approach plays on the original concept of the newspaper, the notion of time, here used in an alarming way (movie images in relation to the subject of the article). The images of the articles are diverted to offer a filmography related to the titles of the absurd editorial line. Advertising slogans with multiple typography replace classic newspaper advertising. It was very challenging to use a digital font similar to the 20 Minutes logotype.
- Xavier Erni